How does the website front-end cooperate with the basic optimization of SEO work?

SEO optimization is a task that runs through the entire cycle of a website. From the beginning of building a website, you need to take into account the factors that affect SEO optimization. This is something that many novice students tend to ignore. Just like when we build a house, the ground piles of the house must be driven well in the early stage, and then the tall buildings can be built on the ground. The same is true for website SEO. When building a website, you must do a good job in basic optimization of the website structure. SEO believes that it should be done well in several aspects:

1. Structural selection and design of the website

For general corporate websites, it is better to choose a flat structure. Because corporate websites generally do not have many columns and channels, and the content is relatively small, a flat website structure is conducive to search engine access. For large and medium-sized websites, generally using a tree and mesh structure is more conducive to the SEO layout of the overall website. But no matter which website structure is chosen, in order for spiders to reach the details page as quickly as possible, the directory level of the website should not exceed three levels.

2. Optimization of the website navigation column

A website navigation column is not set randomly. The naming and arrangement order of the navigation columns are particular. First of all, the name of the navigation column needs to be laid out with core keywords, and these core keywords are based on product and user research. Secondly, the navigation columns are sorted according to the user's search intention and demand pain points, and follow the principle of the golden triangle of line of sight distribution. Columns that are more concerned about the user are placed further to the left.

3. Website URL link structure

Website URLs are divided into dynamic URLs, static URLs, and pseudo-static URLs. Static URLs are generally chosen to make it easier for search engines to crawl and identify. Secondly, the URL link should not be too long. The column URL can be named with the pinyin of the keyword. The link level should not exceed 3 levels to prevent the spider from crawling to the final page for too long.

SEO is a process of hard work and diligence. If you want to do a good job in SEO optimization, you need to master the basic framework optimization structure while also handling the details.