What are the precautions for increasing external links to the website when doing SEO optimization?

Content is king, and external links are king. For a website, the importance of external links is self-evident. If the content is the body, then external links are the soul. So, how do we increase external links? What are some precautions for increasing external links?

1. External links must be relevant

With the update of Baidu’s algorithm, the management of external links has become more and more demanding. The external links we send must be related to your own website. For example, my website is about SEO, so if I go to a tea-selling website and leave an external link, it will probably be useless, and it will probably be a junk external link. If there is a junk external link, it may bring a "minor score" penalty to my website, so if you can't tell which external link is good and which is bad, try to avoid sending external links indiscriminately.

2. Never buy or sell links or send out external links in bulk

You must send out external links yourself, you must send them manually. Never go to Taobao to spend money to buy links. This will be harmful to your website but not beneficial. Now Baidu is also cracking down on mass posting of external links, so it must not be sent in bulk or too much.

3. Send high-quality external links

We should try our best to send external links to websites with high weights, which will help the inclusion of external links and the weight of external links. Generally speaking, the highest quality external links are soft text external links. We can spend some money to post our articles to the portal website, and add a link to our website in the article. If your article is good, many people will reprint it, which will automatically increase external links for you. (Build high-quality external links from the following two aspects)

4. External links should be natural

When sending external links, it is best to bring links naturally. Do not deliberately send external links for the purpose of sending external links, so that Baidu will not think that you are sending external links specifically for it. It should be noted that you should not leave a lot of external links on a platform at once, otherwise your account will be banned by the platform, and the gain will outweigh the loss.

5. External links need continuous growth

Sending external links is a cumulative process, a stable and continuous growth process. If you post 500 messages today, no messages tomorrow, and another 1,000 messages the day after tomorrow, but no messages the day after tomorrow, Baidu will be disgusted.

Posting external links is a hard job, just like SEO is a hard job. It requires persistence. I hope everyone can persevere. Persistence is victory! The content is for reference only.