XX Health Network SEO Case

Project Background

XX Health Network, a website owned by Guangzhou Qisheng Information Technology Co., Ltd., is China's high-quality medical care information and online health service platform. It was officially launched on March 9, 2000. It is a health website with a long history, large scale, rich content and a large number of users in China. XX Health Network is committed to using the Internet as a platform to integrate high-quality health information and spread new health concepts. In 2014, XX Health Network became the first medical and health website in China to enter the capital market.

Pre-execution status:

There are many pages that cannot be opened on the website, the page collection is not good, the keyword ranking is relatively lagging, and there is a lot of room for traffic improvement.

Results after implementation:

The ranking rate of 500 hot search terms on Baidu homepage is 50%.

Page inclusion has increased significantly, and Baidu's inclusion has increased from 300,000 to about 900,000, an increase of 300%.

Natural search uv has increased by more than 300%, and the website’s Baidu weight has increased from 5 to 6.

Use classic solutions:

1. Hot word ranking improvement: Select 500 hot words suitable for industry popularity, optimize keyword landing, and cooperate with customers to effectively implement the internal and external link release strategy of keywords. The ranking improvement and traffic increase are obvious.

2. Flatten and increase website content, enrich website content, expand website scale, and increase website traffic. Effectively implement the development and construction of three sets of pages, including product aggregation, news information, and official website introduction, and participate in the operation.